Invesco Perpetual‘s City Regatta
To celebrate Invesco Perpetual’s long term partnership with the Leander Club, the most successful rowing club in the world. Invesco Perpetual chose the Olympic year to launch an exciting and innovative new, indoor rowing regatta series. Inviting teams to compete head to head live on stage in a series of fast and furious regatta style knock out races on a purpose built stage in 4 spectacular city centre locations around the UK.
By creating a strong graphical language to visually connect all promotional channels, constructed from the core elements of Invesco’s visual identity, we created an energetic, abstract, yet clean and bold approach, creating a visual link with the city and a rowing regatta.
