360º magazine
Following the successful launch of Invesco’s Multi Asset Global Targeted Returns strategy, we were asked to create an approach that would bring institutional investors closer to Invesco’s Multi Asset team’s views and approach, allowing transparency with investors to key trends and specific ideas in the portfolio.
Research consistently told us that the target audience had a more reserved outlook, so we needed to find the right balance between something distinctive-looking while also connecting with this audience. The approach we took was to create a beautiful and intelligent, bespoke sized magazine, with a confident, yet reserved typographic structure, thought-provoking imagery and a subtle change of paper to separate the teams ‘Ideas’ section.
